Inside NBA Crossover LA: What to Know Before You Go (2026)

Get ready for an epic NBA takeover in LA! The ultimate fan experience is about to go down, and it's not just about basketball.

From February 12th to 15th, the Los Angeles Convention Center will transform into a pop culture paradise for NBA enthusiasts. This event, known as NBA Crossover, promises an unforgettable journey through music, art, and all things NBA-related.

But here's where it gets controversial... While the NBA All-Star weekend is taking place at the Intuit Dome in Inglewood, the real fan fervor will be felt at the Convention Center. NBA Crossover is billed as the ultimate fan experience, and it's set to deliver on that promise.

Imagine over 300,000 square feet dedicated to NBA culture! Here's a breakdown of what you can expect:

  • Dates and Times: Friday, February 13th (2-11 PM), Saturday, February 14th (10 AM-9 PM), and Sunday, February 15th (10 AM-5 PM).
  • Tickets: Still available and reasonably priced! Friday tickets start at $50, Saturday at $65, and Sunday at $50. Get them here: Friday Tickets, Saturday Tickets, and Sunday Tickets.
  • Locations: Spread across the LA Convention Center on South Figueroa Street, including South Hall GHJK, West Hall AB, Concourse Hall, Petree Hall (West Building), and Kentia Hall (South Building).
  • Live Music: Get ready for some amazing performances! Grammy-winning rapper Ludacris will be rocking the stage on Friday, followed by Shaboozey on Saturday and DJ Pauly D on Sunday. Ludacris will also headline the NBA All-Star Saturday at Intuit Dome.
  • Viewing Parties and Celeb Appearances: Watch the games, and rub shoulders with celebrities and social media stars.
  • Activations: Explore the league's connection to art, music, fashion, and tech through 40 unique activations.
  • Basketball Programming: Witness the NBA G League 3-Point Contest and AT&T Slam Dunk Contest on Saturday, and the NBA G League Next Up Game on Sunday.
  • NBA Creator Court: A showcase of social media stars and their impact on basketball culture.
  • Hardwood Central: A festival-like zone with games, food trucks, and live performances. This is where the watch parties will be held, broadcasting the main events from Intuit Dome and Kia Forum.
  • Artist-in-Residence: Keep an eye out for Joshua Vides, the official artist-in-residence, who will bring his unique vision to Crossover with special activations and limited-edition merch.

Are you excited yet? NBA Crossover is a must-attend event for any true fan. Don't miss out on this unique experience!

And this is the part most people miss... NBA Crossover is not just about the games; it's about celebrating the culture and community that surrounds the league. So, will you be there to experience it all? Let us know in the comments!

Inside NBA Crossover LA: What to Know Before You Go (2026)

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